Many people are deciding to go into business for themselves. For those interested in fashion or arts and crafts, a boutique could be just the outlet they are looking for. Children’s clothing boutiques are popular and many are successful, especially those who carry premium brands or offer specialty services, like embroidery. Kids’ clothes constantly need to be replaced. Many people find themselves going to the same stores over and over again, for either their own children or gifts for other people’s children.
Many people today identify themselves with their image and their clothing. They see their children as a reflection of them and are willing to spend the money to make their children look as good as they do. People like this make very good customers for small children’s boutiques. Learning how to attract this type of client could really pay off for you if you’re able to keep them happy.
Pay attention to the clothing that you see on children in high-end places that you visit. Pay attention to outfits and accessories that you see in a school year book, on Easter Sunday at church, or at a wedding. There are also a number or casual, organic, and baby clothing brands that are not readily available in department stores, but that carry a dedicated following. Check out the popularity of different brands on social web sites to see which ones may help you to attract clients.
Talk to your customers to find out what items they would like to see more of. Is your selection of diaper bags or backpacks low? Do you need to get some more hair accessories? Would the parents like for your boutique to carry specialty developmental toys? Ask and they will let you know their favorite brands. Parents appreciate you taking notice of and placing value in their opinions.
Keep the children that come into your store entertained so that the parents can shop in peace. Don’t put items that children can break or easily mess up down low within their reach. When you set up your displays, keep in mind that the parent spending the money needs to be as calm as possible. No one wants to shop somewhere where they have to watch their child like a hawk. Keep spaces between clothing racks and shelves clear and wide enough for strollers and even running children to easily get through.
You can make more room in the store for your shoppers’ comfort by using slatwall panels and slatwall accessories. This will help you to get your inventory away from the floor and up higher where parents can see it without worrying about their children getting into it.
Ron Maier is the Vice President of S & L Store Fixtures, a leading onlin